Consumer testing services
Consumer testing is carried out by teams of selected assessors or consumers groups. Tests conducted in sensory laboratories help to answer a question why consumers choose specific products and what are reasons of their choice.
Consumer testing is primarily addressed to food manufacturers and retailers but may also be applied to non-food products.
Consumer testing enables a customer to know consumers preferences and views on the tested products. We answer questions why consumers choose a specific product and what leans them towards the chosen product from a group of similar ones. The tests enable how to design or modify the product, its packaging, appearance, taste, flavour, odour etc. to maximise its market success.
Our services include
- Performing of consumer testing with even a few hundred participants;
- Tests carried out in the stable, monitored laboratory conditions;
- Tested products evaluated in true serving conditions (cooked or cooled when necessary);
- Careful recruitment of people participating in the tests;
- Professional data collection, statistical analysis and data interpretation, we collate all aspects of the study into one concise and easy-to-read report.
What can be a subject of the test?
- Prototype product;
- Product existing on the market;
- New product and product improved/modified with reference to the present;
- Packaging;
- Intention to launch/purchase a product and costs evaluation.
Types of tests conducted by our sensory laboratory.
1. Comparison tests on a similar product of different origin
Brand product is compared with products of other manufactures. Carefully recruited participants representing group
of consumers evaluate sensory attributes of the product such as: appearance, consistency, flavour or odour.
Such tests show the consumers' preference position of the tested product versus competitors' products,
as well as its weak and strong sides. Furthermore, we answer questions how significant are the differences
between the products and if the tested product is really preferred by consumers more than the other.
2. Optimised product choice from more prototypes
Test participants representing a group of consumers evaluate level of their preferences of a number
of prototypes of the same product according to a method called Balanced Incomplete Block.
The purpose of this test is to appoint one or more leaders among prototypes which promise
the greatest market success.
3. Hedonic rating scale test and preference tests of a product
(Monadic test)
The objective of these tests is to receive detailed information on the sensory attributes of a tested product.
Monitoring of product attributes takes place in real time and conditions (participants' households).
Whom is this offer addressed to?
Our offer is addressed to the following groups of our customers' organizations:
Technology and Quality Control departments - for inspection of raw products and/or end products,
for conformance with their specifications.
Research and Development Department - for products' design, introducing new products into the
market or modification of existing products.
Marketing Department - in order to find out consumer preference population or to
confirm level of acceptance of existing products on the market.